Assistant Manager
About Us
Triple Wimbledon champion Fred Perry founded the brand in 1952. Today, we are a global community of over 370 colleagues inspired by the Laurel Wreath and its legacy of style and innovation. We collaborate across disciplines to develop and support world‑class products and retail experiences, and we value creativity, integrity and customer focus.
The Assistant Manager role is a senior retail position that supports the Store Manager in delivering outstanding commercial and customer outcomes. You will help lead a passionate team, drive sales and operational excellence, and act as a visible ambassador for the Fred Perry brand in‑store and in the local community.
Key Responsibilities
Support the Store Manager in achieving sales targets, margin and KPI objectives through active leadership on the shop floor.
Deliver exceptional customer service by coaching the team to create personalised, memorable shopping experiences and build long‑term customer loyalty.
Supervise daily store operations including opening and closing procedures, cash handling, stock management and visual merchandising standards.
Drive team performance by providing regular feedback, training and development; assist with rotas and ensure adequate cover for peak trading periods.
Maintain health, safety and security procedures, supporting loss‑prevention initiatives and ensuring compliance with company policies.
Analyse sales data and customer feedback to identify opportunities for improvement and communicate insights to store management and head office teams.
Lead by example in product knowledge, visual standards and Fred Perry brand values to inspire the team and represent the brand positively in the community.
Manage customer queries and complaints professionally, using the returns and refund policy to strengthen relationships and protect the brand reputation.
Essential Skills and Experience
Proven retail supervisor or assistant management experience, ideally within fashion
Excellent communication and interpersonal skills with the ability to motivate and develop a diverse team
Strong commercial awareness and numeracy, with experience of working to sales targets and KPIs.
Organised, decisive and able to prioritise tasks in a fast‑paced retail setting
Confident in using EPOS systems and basic reporting tools; competent with Microsoft Office or similar
Positive, enthusiastic approach to the Fred Perry brand and its community, and willingness to learn and adapt.
Flexibility to work retail hours including weekends and bank holidays as required.
Commitment to Diversity and Equal Opportunity
We welcome applications from people of all backgrounds and are committed to creating an inclusive and respectful workplace. All CVs submitted will have personal information anonymised to ensure unbiased consideration.
If you share our passion for retail leadership and customer service, and want to grow within a supportive and ambitious team, we would love to hear from you. Apply now to join Fred Perry as an Assistant Manager.
OUR COMPANY
Our head office is located in the heart of London. It's where everything happens – design, product development, marketing, customer service, and operations. We have more than 200 stores worldwide, from Manchester to Brighton, as well as Paris, New York, Seoul, and Tokyo, to name just a few.
We're an ambitious brand, working with some of the world's leading designers and partners. But our success is built on our people, which is why we're committed to attracting passionate individuals from diverse backgrounds with a wide range of experiences.
Our commitment to Diversity, Equity and Inclusion (DE&I) is fundamental to who we are. We strive to develop, empower and inspire our people by reinforcing our mission, purpose and values as we continue building an iconic brand. Our commitment to empowerment goes beyond inclusion - we aim to recognise and make the most of the talent across our organisation. We are dedicated to creating an environment where everyone feels valued and respected, regardless of their background or identity.
