Last month, we welcomed all our store managers across the world along with our offices for our quarterly business update — but to wrap up the year, we did this one in person.

We looked back at the wins of 2025, the challenges we faced, and then the road ahead for 2026 where we unveiled our DNA campaign.

We also announced winners of our annual Fred Perry Cup Award, to celebrate our retail teams and their tremendous efforts in sales. Community has always been at the heart of our brand and last week reminded us why this remains so important.

The Laurel Wreath is a symbol of belonging. Each generation and many subcultures have adopted the Laurel Wreath as their own, transforming it into something with more meaning and significance.

Last month was a reminder that community starts internally as a brand, making Fred Perry a place to work where people feel valued for their authenticity and are encouraged every day to be the best they can be.

If you feel this could be for you, check out our careers page  for any open vacancies. If you don’t see anything that speaks to you just yet, make sure to leave your details so you’ll be notified when a position opens up in an area you’re looking for.